The importance of logo designs for your business

December 30, 2018 | Author: | Posted in Business

In the overcrowded digital space of today, designing of a logo has raised the standards from the past when logos were mere copies of some of the famous icons of Google. But today the trend of plagiarism and following what others do for their branding has been extinct and businesses are adopting more advanced custom designed and animated logos that tells a unique story. Business entrepreneurs and marketers are focused on creating specific logos to highlight the aspects of a particular business. Therefore, with a great design business people are deciphering the routes of marketing and promotion.

The importance of a logo design is obvious by now. And here are some helpful hints to let you know about the importance of a great logo design.

A Logo is essential because it:

Gives an identity to your business:

The number one purpose that a logo serves is that it gives your business an identity internationally. A logo never sell anything directly but it identifies what your business offers. When people are interacting with your company either through your website or a social media channel, you want to make a positive first impression and with mere words it’s not possible, you definitely need a visual too. A logo serves that purpose without being too pushy and obnoxious to people.

Makes your brand memorable:

It’s human that you forget the name of something but can tell how it looks. In today’s digital world, people interact with a hundred of brands in a day and you have only a few seconds to capture someone’s attention. A logo is a great way that makes your brand easy to recall since we human are capable of memorizing images and later use them to derive meanings and stories. So for a brand it is essential to build a captivating logo.

Evokes emotional responses:

The color schemes that you choose to design your logo plays an important part here. The colors used in a logo tie an emotion to the product or to a brand. Let say one company selling juices might use orange color to evoke a sense of happiness about vacations and another company selling watches would use black color to keep the formal feel of black-tie events. It’s important to consider how every color component of your logo affects a consumer’s perception.

Sends a message of professionalism:

If you want your consumers to believe you as a professional business then you need a professional image too. A great logo design is a good starting point here that builds a strong brand identity for you. And for that, you should hire a professional logo designer for you. A poorly rendered stock image or a copied logo from a DIY logo generator is not a viable option here and if your doing so then stop it. Stop it now.


To get started on an amazing logo design, make proper research, consider multiple options and think about your brand attributes that you want to promote through your brand.



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About Author
Karan is a business entrepreneur and free time blogger who loves to write about distinctive topics beneficial to startups and founders.


Sharif Uddin loves to travel the world. He has witnessed pretty interesting things which he likes to share. As history, is his prime focus, he covers every bit of the city and try to give people the complete knowledge of his topic

This author has published 3 articles so far.

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