Studying the Contemporary art: How technology boosts its promotion?

September 4, 2018 | Author: | Posted in Arts and Entertainment

The charm and the loveliness of an artwork are just extraordinary. I personally love the concept of contemporary paintings. And why not! The contemporary style of art is a sheer reflection of our time.

In a strict definition, a contemporary form of art is a style that represents work of artists of the twenty-first centuries. So contemporary paintings give viewers a mirror depiction of culture and values our society incorporates today. The audience, in that matter, gets a broader view of the rich resources via which the attainment of the current ideas and reimagining new thoughts become possible.

Contemporary artists incorporate a charismatic blend of techniques, materials, themes, and ideas that defy the traditional barriers and challenge the obvious definitions. The best part of a contemporary work is that the audience plays a vital role.

Artists who create contemporary work make sure to leave the interpretation part to the viewers. As an audience, you can simply make out the real meaning of a contemporary painting with your own perceptions and understanding. There is absolutely no restriction.

Few of the artists even went far ahead by saying that the observers have to power not to just contribute but to complete the contemporary paintings by encapsulating the latter’s experiences, thoughts, understanding, and depictions. In fact, the main mantra of the 21st century art is to empower the artists to offer their work in a mannerism they like and to inspire the audience to study, interpret, and respond to the artwork freely.

Contemporary style and technology

The promotion of an artwork, in traditional times, was restricted only to a certain class of people. Times changed and modernism came in. With modernism, art was now available to everyone. The rise of the middle class during and after the industrial revolution was the biggest aspect that art was brought to the common people.

At the beginning of the 20th century, modernism placed its foot in the world. With that, an era of several art conventions, fairs, and exhibitions started. People who were interested in the artwork used to approach the trending exhibitions to get a view of their favourite form of art. Auctions were another famous art gathering that draws art collectors across the globe.

With time, even though the fashion of holding art conventions and fairs have not completely gone, technology has slowly covered a lot of spaces in the art world. With the internet and social networking sites at peak, how can art sector remain untouched by their impact?

So, in this context, the contemporary paintings (that are being made by artists who are still alive today, mostly) are still able to leverage on the benefits that come along with possibilities such as collaboration with fashion brands or developing Instagram-friendly tableaus while the traditional paintings the kind of which you will find in museums have seen a drastic dipping interest rate.

In the year 2016, out of the total world’s fine art auction sale, the biggest chunk (52%) in terms of value belongs to the post-war and contemporary works of artists who were born after the year 1910. In other words, the combined value of work made by the artists born after 1875 accounted for a mere 25%.

Experts have also estimated that the sale of pre-modern paintings and the traditional artworks are further supposed to trim down.

A perfect example for this is the masterpiece by Jean-Léon Gérôme (1824-1904), named as ‘Bathsheba’ that was sold for a jaw-dropping $ 2.2 million in the 1990 and was resold for a mere $ 631, 000 last year. Few of the art collectors and experts have said that the specific time period is not anymore intriguing.

A few other experts argue that any form of art that gets hot in the market is supposed to find a perfect balance between the supply and demand. So, in this context, since pre-modern era paintings have a very limited supply so it becomes extremely difficult to sustain a constantly rising demand.

Contemporary paintings, on the other hand, have all the necessary boosters needed for elevating the production and promotion. With social media and the internet encouraging image-based platforms such as Instagram and Pinterest, marketing the contemporary artwork has become more of a tactic now.

The Final Takeaway

The rising popularity of contemporary artworks is no surprise. Since this is a style of art from our times, our generation of artists and art aficionados both are tilted towards it.

Traditional paintings, on the other hand, have an audience that is getting older day by day and hence the dip in the sales and interest is understandable. With advancements in technology leading to the creation of social media platforms, promoting artwork has become more easy and accessible. You can also open a virtual art boutique for your work or you can simply contact a competent online art gallery.

And since the users of the technology are majorly from our age groups, hence, more contemporary paintings are getting attention. What do you think? Share your thoughts with us! Thanks.

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About Author
Angela Hooper is a freelance author-cum-blogger. She has experience in writing content for different verticals which majorly includes digital marketing,Arts, business, technology, health and many other niche. She's also a professional speaker and social media consultant


Angela Hooper is a freelance author-cum-blogger. SHe has experience in writing content on different verticals which majorly includes digital marketing, business, technology, health and many other niche. He's also a professional speaker and social media consultant.

This author has published 2 articles so far.

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