Philanthropic efforts fueled by crowdfunding – Impact Guru

December 30, 2018 | Author: | Posted in News

Crowdfunding has opened the doors for the Indian middle class to be helpful. While worldwide there is a tendency of donating mostly to those who are white and female, in India crowdfunding doesn’t operate like that. Even without international help, the Indian crowdfunding community has emerged to be quite self-sufficient. India’s huge middle-class population which is increasingly becoming aware of the internet and the different problems plaguing the society has managed to become significant contributors to the crowdfunding sector.

Another big reason for the general success of crowdfunding in India is the deeply entrenched religious values among the Indians. Religion has always encouraged people to give, and India is the land where all the major religions have come together across the ages. This is why even big industrialists venture into philanthropy because of spiritual upliftment. This makes religion and business go hand in hand.

In crowdfunding, things get magnified. It has helped to bring attention to a number of causes which otherwise have been traditionally ignored. Be it rare diseases, or taboos like sexually transmitted diseases, mental health issues, social disorders, women’s issues, community unemployment, education, etc., the philanthropic efforts through crowdfunding are gradually starting to bring to attention many ignored issues across a large section of people spread across a huge area. Not only that, crowdfunding is also making political leaders act.

Crowdfunding for philanthropy is also making rival crowdfunding organisations take part in healthy competition so that the ultimate people to profit are those who don’t have anything.

Philanthropic crowdfunding, though it is gradually rising, is further complicating a big problem. Corruption is a chronic problem in India. There is often no guarantee of the source of money in the crowdfunding platforms because by design crowdfunding is mostly a no-strings-attached phenomenon.

As a result, many a powerful people end up doing philanthropy,  to escape from tax scrutiny A very recent example has been demonetization, where during the period of clamping down on the old notes, there was a sudden surge in donations across areas. Crowdfunding, while helping those in need, merely becomes another means for transferring black money.



Crowdfunding is providing a chance for a lot of people to become useful. It might be the crowdfunding platforms which are providing employment opportunities to a lot of people, or those sections of society who have a lot of wealth with them who want to give back a bit of it, or those people who do not have any employment but want to contribute something by getting involved in the legwork for these philanthropic efforts. Or it might be those who benefit from crowdfunding by receiving the spark to become self-sufficient and then become functional members of the society.

New connections are being formed, especially with the ground, in the bid to help with philanthropy. Crowdfunding is an organised effort because the buck doesn’t stop with mere donations to the platforms. The non-profits are increasingly looking into becoming more connected to the issues they are dealing with. Crowdfunding brings in a lot more money than traditional fundraising, and that is enabling many, whether they be private individuals or non-profits, to look into nuances they might have been forced to overlook before.

There are a few pitfalls though when it comes to crowdfunding. Crowdfunding always doesn’t directly help those in need. So, if one belonging to the traditionally repressed groups sets up a campaign on the crowdfunding platform, they might as well be ignored. It is always for the ones who have the better skills of presentation and better internet skills who benefit from the crowdfunding platforms the most.

Crowdfunding operates best through representatives, meaning that there is always the risk of those in actual need being othered. This is because crowdfunding mostly works through empathy or sympathy, which leads to the ones in need being pitied rather than respected.

Considering all these things, crowdfunding has definitely added to the rise in philanthropic efforts. This has an immense potential to do good to a lot of people at once. What needs to be looked into is ways of reducing the negatives associated with crowdfunding for philanthropy, namely ways for the corruption to decrease so that there is at least some accountability on the part of the donors.


Also, the crowdfunding platforms need to ensure that the donors are able to trust the crowdfunding platforms because India lacks woefully in the internet security department so that even government initiatives aren’t safe.

A very good way to proceed on the part of the donors would be to go for the most famous and reputable crowdfunding platforms in India. Such platforms ensure not only a well-built base of patrons but also have already taken care of the nitty-gritty of online transactions which in turn have earned them their reputation.


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About Author
An Impact Guru is someone who envisions change, who finds solutions to social problems, who steps up to support another change-maker, who makes kindness a habit, who dares to follow his/her dream, or who simply helps out a friend in need.


Passionate social content writer and helping people to get paid for their needs through crowdfunding.

This author has published 6 articles so far.

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