Learning By Doing Affiliate Marketing – Kranti Gaurav

April 21, 2018 | Author: | Posted in Advertising

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

How do you become an affiliate marketer?
Here’s a quick recap of what you need to do:
  1. Choose your niche.
  2. Research different affiliate programs and products.
  3. Build a site.
  4. Produce excellent content.
  5. Build an audience.
  6. Promote your affiliate product(s).
  7. Repeat steps #4–7 on a continual basis!
How does an online affiliate program work?
As you are probably aware, what is called an “affiliate program” or “associate program” is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site. Usually, the affiliate is paid only when an actual sale is made by the merchant as a result of your link.
How do affiliate sites work?
How Affiliate Programs Work. Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement.

Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.

Affiliate tracking

The difficult part in the affiliate marketing process is the accurate tracking of all of the visitors and sales the affiliate sends through. This is known as affiliate tracking.

There are two main options an advertiser can choose from to start an affiliate program. The first is by developing or purchasing affiliate software that they can run on their own hosting, or rent from various providers. The second is by joining an affiliate network, where the network acts as an affiliate tracking platform. Both options work from the same principle of generating unique affiliate tracking ID’s that are applied to banners or links. Every time a publishers’ link to the website of the advertiser is clicked, the software tracks which publisher is responsible for sending that visitor. The affiliate tracking is also tied in with the order processing system of the advertiser, so that it knows when a visitor sent by a publisher makes a purchase.

Kranti Gaurav
XLRI Jamshedpur

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About Author
Kranti Gaurav (Google Certified Digital Marketer) from XLRI Jamshedpur is the General Manager at Focus Digit (SPN Partner of Amazon India), and was previously working at Samsung Electronics, Aircel India, Karbonn Mobiles, LG Electronics, Reliance Communication. Kranti is also the author of Adopting Good Habits for a Better Work Life Balance, and is writing his second novel. Follow him on Twitter at @krantigaurav.

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