While you might be updating your website on a regular basis, including content updating, adding new images, A/B testing or playing around with the logo design, a complete website redesign is often required to improve the overall experience for your website visitors. The major reason behind such changes lies in changing design and technological trends, with companies always wanting to stay on top of their competitors.
But there are also few times when you are just not sure whether you require a website redesign or not. Whatever be the case, here are some tell-tale website redesign signs that your website is nearing its end.
1. Load Time Issues
It makes no sense if you have an efficient and good web design but it is so bulky that it takes ages to load. You can practically lose half of your traffic if your website takes more than 2 seconds to load. The Internet is a noisy space and the attention span of visitors is at a constant decline over the years.
The same information is available on a variety of websites. Your visitors will simply choose your competitors over you if they cannot reach you in time. You can optimize your load time by opening your website across multiple devices and browsers and clocking the load speed. A great tool that can be used for this purpose is Page speed Insights from Google.
2. Low Conversion Rates
There is no point of having a website if it does not help you in marketing and lands you customers. If you are simply finding yourself bereft of new customers, changes are that you need a website redesign.
Here are some factors that you need to consider before reaching on this conclusion:
What are the number of leads and sales that you get from your website per month?
What is the conversion rate of the website?
What is the abandonment rate of sessions?
What monthly traffic does your website receive?
This and more such metrics will help you determine whether your business needs a website redesign. Hence, never fret about the website redesign cost since this is one avenue that will bring you more leads.
3. Visitor Drop Rate
If your website is losing visitors quickly and easily, it is a huge sign that you need a website redesign. Websites and conversions usually work the best if visitors stay for long time and browse multiple pages. Here are some crucial metrics that you need to keep an eye on for this purpose:
Bounce Rate: This is a metric that reflects the number of users leaving your website without visiting any page other than the landing page. It should be as low as possible.
Pages/Session: This gives an account of the average number of pages that a website visitor browses through per session. It should be as high as possible.
Behaviour Flow: The Behaviour Flow gives you an insight about the browsing pattern of visitors and how they go through your websites. It offers an in-depth analysis into the engagement pattern of your visitors.