How good is your visual content on the web?

September 3, 2018 | Author: | Posted in Advertising

In our digital-crazy world, netizens are obsessed with social media sites such as Facebook, Instagram, Pinterest, etc. In fact, when searching for information about a company or product, people rush to the website and also check out the company’s presence on social sites.

There’s no question that visual content, infographics, photographs and videos play a critical role in attracting and retaining visitors. Marketing online has changed; visuals and images dominate over reams of written content or word-heavy blogs and articles.

Why is this happening?

For one, people’s attention span is decreasing. A 2015 study conducted by Microsoft revealed that we now have an attention span of eight seconds–making our attention span shorter than that of a goldfish (at nine seconds).

Everyone knows and admits that we get attracted to visual content. It grabs our attention, and is easy to remember. After all, 90% of information transmitted to the brain is visual. The human brain captures content presented in the form of an image in just a few seconds, so displaying attractive visuals will definitely grab the user’s interest and engagement.

Research reveals that videos on landing pages increase average page conversion rates by 86%. And marketing with infographics are not only great for brand awareness and social media sharing, they are referenced more frequently, increasing reach.

There is no denying the fact that visually attractive content helps to increase the engagement rate on social media. Posts with visuals receive 94% more page visits and engagement than those without. People are naturally more attracted to images. Facebook posts with an image receive twice as many comments as those without.

Clear, detailed Images are a smart way of showing your product and its benefits without bombarding your customer with too much product information, customer ratings, etc. Customers can make their own decisions and delve deeper if they feel interested. 60% of consumers are more likely to click on a business whose images appear in search results.

To design a visually rich website and create attractive visual content for your online presence, consider Interics Digital. A professional digital design & digital marketing agency, Interics Digital can help develop and implement a sound analytical digital strategy and execute it in a systematic and appropriate way, so that it promotes reputation management and enquiry generation. Whether it is an engaging & responsive web design; SMM strategy on social platforms; content marketing and SEO, Interics Digital can create the visual impact you need to ensure you maintain a continuous and positive connect with your online audience.

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About Author
Interics Digital is an interactive digital design and user-experience agency, specializing in multi-product marketing service creations. We aim to connect you with your target audiences by using multiple strategic and intelligent designs to give you the maximum return on your investment.


We provide Digital Marketing Solutions by developing optimal interactive environments to engage your online audience. We follow the tried-and-tested RESEARCH, STRATEGIZE, EXECUTE and ANALYZE process to create intelligent online campaigns. Our years of industry experience empower us to offer you a gamut of digital branding and marketing solutions. We have the knowledge, the expertise and the creativity to become your "Online Brand Custodian".

This author has published 11 articles so far.

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