Building a successful eCommerce Digital Marketing Strategy

April 13, 2018 | Author: | Posted in Advertising

By definition, eCommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. It involves 2 aspects: driving website traffic and optimizing the user experience to convert more shoppers.

Any solid eCommerce marketing strategy starts with some basic channels. Success depends on how well we incorporate and integrate these channels, leveraging each one of them for optimized results.

Considering how new channels and technologies keep popping up in the digital world, it’s important to stay ahead of the curve, and add, alter and adapt accordingly. However, these basic channels form the foundation of an eCommerce marketing plan:

Search Engine Optimization
most online shopper’s start their journey on Google search, so make sure your eCommerce store is optimized for search engines.

Search Engine marketing
for immediate results, SEM or paid search (PPC) is the channel to choose. Google AdWords is a leading channel retailers should use.

Email Marketing
Use scheduled emails to communicate value and promotions; trust triggered emails to boost sales.

Social Media Marketing
Regular posts on Facebook & Instagram need to be complemented by paid social media to reach your target audience.

Display Advertising
Banner ads can work although internet users do tend to ignore ads. For positive impact, ensure your messaging is bang on!

Content Marketing
It helps to provide value and delight customers with useful content creation that builds awareness and nurtures prospects.

Mobile Marketing
Consumers are using apps more than ever before because they’re on their smart phones most of their waking lives! Both Oracle and KISS Metrics recommend you build an app and mobile site if you have the resources.

Behavioral Re-marketing
New technologies allow you to target website visitors with specific products/content they might be interested in.

Interics Digital is the full service digital strategy and marketing agency to help make a success of your eCommerce business. From engaging & responsive web design to strategy, design and execution of the appropriate digital marketing plan, Interics Digital delivers results and ROI.

We provide Digital Marketing Solutions  by developing optimal interactive environments to engage your online audience. We follow the tried-and-tested RESEARCH, STRATEGIZE, EXECUTE and ANALYZE process to create intelligent online campaigns. Our years of industry experience empower us to offer you a gamut of digital branding and marketing solutions. We have the knowledge, the expertise and the creativity to become your “Online Brand Custodian”.

Interics Digital is an interactive digital design and user-experience agency, specializing in multi-product marketing service creations. We aim to connect you with your online audiences by using multiple strategic and intelligent designs to give you the maximum return on your investment.

We are backed by more than 22 years of design expertise of Interics Designs Pvt. Ltd. – an established multi-disciplinary design agency, located in Pune, India.

Contact: www.intericsdigital.com

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We provide Digital Marketing Solutions by developing optimal interactive environments to engage your online audience. We follow the tried-and-tested RESEARCH, STRATEGIZE, EXECUTE and ANALYZE process to create intelligent online campaigns. Our years of industry experience empower us to offer you a gamut of digital branding and marketing solutions. We have the knowledge, the expertise and the creativity to become your "Online Brand Custodian".

Author:

We provide Digital Marketing Solutions by developing optimal interactive environments to engage your online audience. We follow the tried-and-tested RESEARCH, STRATEGIZE, EXECUTE and ANALYZE process to create intelligent online campaigns. Our years of industry experience empower us to offer you a gamut of digital branding and marketing solutions. We have the knowledge, the expertise and the creativity to become your "Online Brand Custodian".

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