Basics Of Digital Marketing Responsibilities And Funadamentals

November 10, 2017 | Author: | Posted in Computer & Technologies

Digital marketing is marketing carried out through the internet. A digital marketing professional is an expert at advertising products, event, and services on the web. The three important aspects of digital marketing are:

· SEO: Search engine optimisation (SEO) is the process of improving the visibility of a website on organic (“natural” or unpaid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

· SEM: Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow any business.

· SMM: Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential), customers.

SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seeing the first few results.

The responsibilities of a digital marketing specialist would include:

· Planning and executing all web, SEO/SEM, marketing database, email, social media and displaying advertising campaigns

· Designing, building and maintaining the social presence of the organization

· Measuring and reporting performance of all digital marketing campaigns, and monitoring performance

· Identifying trends and insights, and optimizing spends and performance based on the findings

· Brainstorming new and creative growth strategies

· Planning, executing, and measuring conversion tests

· Collaborating with testing teams to create landing pages and optimizing user experience

· Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborating with agencies and other vendor partners

· Evaluating emerging technologies.

· Stay abreast of changes in the marketing environment and align the plans according to the requirement keeping in sync with the objective of the organization.

Hope this helps!

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About Author
Responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence. It is a job to keep up to date with relevant issues and latest news through articles and blogs to ensure that their brand is at the forefront of any industry developments. To engage the community through social media methods such as Facebook and Twitter. The role also involves the analysis of website traffic flow and creating online adverts using Facebook and Google.

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Technology- Next is a web development agency.We also have strong expertise on iPhone/Android development.Our team also has digital marketing influencers

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