5 Ways to Attract New Customers to Your Yoga Studio

September 8, 2018 | Author: | Posted in Health & Fitness

Summary: A yoga studio is a new-age platform for providing the quality training of yoga to the needed ones. And to reach to the most, the article helps you to find ways of attracting new customers to the yoga studio.

Yoga is a miraculous art that does wonders to the body and mind of the practitioner. Yoga was originated thousands of years ago on the divine land of India, and several yogis and enthusiasts hail towards the country to unearth the mystical layers of the ancient art. Yoga is a fantastic way of the complete transformation, and being a yogi, spreading the wisdom of yoga to the distressed souls is the most gratifying affair.

In recent years, yoga has seen tremendous growth in its popularity across the globe. Keeping the same in the account, and to nurture people many yoga studios have been popping up every now and then at every nook and corner to provide the aspirants a calm mind and robust body.

To give the best, here are few amazing tips and ways to attract new customers to your yoga studio.

1. Know the Target Audience

A good yoga studio should always try to fulfill everyone’s need and needs to be designed to cater to multiple styles of yoga lovers. But if your yoga studio is audience-specific then you need to know your target audience to reach the right people. For instance, if the studio targets the working class people and is more into providing yoga classes for office workers, then you need to contact workplaces, find the group on the internet, and create ads-targeting the specific audience. But it is advised and is important to create multiple groups of the target audience and be flexible.

2. Internet to Help

In today’s time, the internet is something we rely upon for almost every single thing even for reaching people. The first step you need to take is to invest and create an informative and engaging website that allures aspirants to enroll. Take social media as an advertising platform to spread the word, join groups, post ads, and create a community to reach the customers.

3. Set Up at the Best Location

Location plays an important role when it comes to yoga practice. People get lured towards a place that is accessible and quaint at the same time. There are plenty of options for a yoga center in Delhi to choose from. So whether setting up the yoga classes in West Delhi, South Delhi or East Delhi, you need to be very selective about the location.

4. Highlight Key Features of the Studio

One of the most important aspects to having a successfully running studio is doing the marketing in a right way. The first step towards it includes- highlighting the quality, uniqueness and key features of the yoga studio. Manifest what you offer- different yoga classes, yoga styles, specific or special classes, workshops, benefits of trail class, activities, etc. Develop uniqueness and make it your USP. Surely, you will see a tremendous increase in the footfall.

5. Attract with Offers and Follow Up

Nothing is more alluring and fascinating than a great offer and the same can turn up the way of attracting the aspirants. Being new to the market, people may hesitate to join your studio. But with a fantastic deal or alluring offer, one surely gets attracted. Free class or free week, deals on the yoga merchandise on joining, membership offer, etc. can be enticing.

Once you are done with providing your customer a great deal, the next step is to do the follow-ups. Once you’ve got the response, you need to take feedbacks, follow-ups, reach the students as soon as possible after they contacted you, schedule their visit date and time, etc. To build up the community, and to have your name on the market, maintain a relationship with the enrollees.

Yoga is boon for the human race and in modern times, a yoga studio is the most sought-after solution of availing the benefits of the ancient science of life. Make your studio stand out in the market and keep up the good work.

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About Author
Devendra kumar is a Yogi,Traveler and a Yoga Teacher in India.He provides yoga teacher training classes in Gurgaon.His strong connection with yoga has made him to organize Daily Yoga Classes, Corporate Yoga Classes,Yoga Retreats and Yoga Workshops in Gurgaon.


This author has published 14 articles so far. More info about the author is coming soon.

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